Our Story

Welcome to the Discussion.  OD is not about merchandise, podcasts, or content it is a Message for change.  We offer a platform with one goal: to reduce overdose fatalities. The OD Movement was started to create a community of those effected by the Opioid Crisis, to provide a voice, and to shine a light on one of societies growing problems.  Ten percent of our profits are used to provide the life saving drug Narcan to Michigan schools and areas of need.  Born from necessity, Michigan has one of the highest rates of overdose deaths in the country, together we will change that.  We intend to save lives, give back, and stimulate dialogue.  The Open Discussion Movement is an entirely new approach to combating the Opioid crisis the has claimed so many lives in Michigan and across the country. With your support we will do just that!

Our mission is to change the stigma on addiction, open up discussion and move forward in combating this disease. Each one of our pieces will tell a story of of someone who has battled addiction. OD Apparel is interwoven into the communities we serve.